Acceptable use policy

Last updated October 17, 2026

24msg exists for useful, expected messages. These rules protect your customers, your number's quality rating and the platform. They apply together with Meta's WhatsApp Business Messaging Policy.

1. Consent first

Message only people who gave you their number and agreed to receive that type of message (opt-in), and keep the proof.
Honour opt-outs immediately. When someone replies STOP, no further marketing messages may be sent to them.

2. Not allowed

Spam, bulk unsolicited messages, purchased or scraped contact lists.
Fraud, phishing, impersonation, misleading or deceptive content.
Illegal goods or services and other items Meta's Commerce Policy prohibits, such as weapons, drugs, adult content or gambling.
Harassment, hate speech, threats, or content that exploits minors.
Bypassing limits, quality checks or security, or reselling the service without written agreement.

3. Enforcement

We may rate-limit, pause or remove content and suspend accounts that put customers or the platform at risk, and we may report unlawful activity to the authorities. To report abuse, write to destek@24msg.com.